Twelve Goals (or 12 Goals) is a goal-setting program for beginners.  If you’ve never set goals before – or if you’ve tried and failed – Twelve Goals can help get you unstuck and on path to achievement.  There’s nothing magical or mystical about this process at all.  In fact, it’s downright boring and overly practical; you aren’t going to find any talk about magnetism, psychic powers, or the law of attraction.  What you’ll find is a systematic way to look at your personal goals over the course of a year, along with some step-by-step advice and accompanying tools to help you achieve them.

Twelve Goals is still very much a work in progress.  My hope is that the program will adapt and evolve over the course of 2010 based on feedback from you!  If you ever forget how to find these posts, they will be available at www.12goals.com (or www.twelvegoals.com).

The Idea

“What surprised me most were the ordinary methods successful people use to achieve all they achieve” – Malcolm Gladwell

Setting goals is hard.  Achieving them is even harder.  Over the last decade, I’ve come to realize just how few people have any idea about what they want their life to be.  The majority of people take things day-by-day without a clear roadmap or direction.  Unfortunately this type of approach only works when you have an extreme amount of luck or an otherworldly amount of talent on your side.  Most people need a little more structure to their approach.

The big question: where do you start?  Some people jump right in after reading a personal development book and start thinking about their goals.  They work on this list for a few days, but without a blueprint for success, they eventually give up and fall back into their previous habits.  Habits that haven’t been able to generate the level of success they’re looking for.  The "ah-ha" moment for me came when thinking about what it is about the goals people set that has them giving up so quickly?

This led me to a simple conclusion.  Goals that are too big, too grand, simply don’t work.  Yet in order to qualify as a life goal, the goal by its very nature has to be big – otherwise it’s just a to-do item on a sticky note. So where does that leave us?  Well, right in the middle!  Goals that are scoped to approximately 30 days have an innate sense of urgency, yet there’s enough “runway” to achieve something pretty big.  When you break things down into 30 day milestones, you also have the benefit of being able to build on successes from month to month – you know that by April you will have achieved your January, February, and March goals, so you can make your April goal something that moves you that much further in the same direction.  Compounding success like this is quite powerful.

With this 30-day goal idea, I started searching through my research to see how I could group various concepts together to make Twelve Goals a more structured program.  The notion of 30-day goals is a start, but it certainly in and of itself isn’t enough to get people up off the couch.  That requires a little more.  After a few weeks of dissecting the data I’ve been collecting, I settled on a high-level structure that can serve as a basic template for people.  But more on that in a minute…

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When you search the interwebs for information on goal setting, you find a lot of the same recycled drivel.  “Make your goals inspirational” and “Break your goals down into tasks” are common recommendations, but the single biggest bit of repeat advice is to make your goals SMART. 

This acronym is one of the most overused in all of personal development, and doesn’t capture the essence of goal-setting.  Not because it’s necessarily bad advice, but rather because it isn’t personal and authentic advice.  It’s cookie cutter… and is more about task management than achievement.

To recap the SMART designation, the general thinking is that any goal that doesn’t meet the following attributes is a goal not worth having.

S = Specific
M = Measurable
A = Attainable
R = Realistic (or Relevant)
T = Time-bound (or Timely)

Specific is about making sure your goal isn’t too vague, but instead represents exactly what you plan to accomplish, why you want to accomplish it, and how you’re going to do it.  Measurable makes sure you can actually see and celebrate progress against the goal in order to move in the right direction through quantitative means.  Attainable goals are goals you can actually achieve in the timeframe allotted – i.e. having a goal to make $10 million dollars in 1 week would be an unattainable goal for most people.  Realistic refers to having a goal that you’re both willing and able to achieve.  Time-bound (or Timely) is all about making sure you have an end-date in mind to hold yourself accountable to; a goal to become President of your company isn’t really a goal unless you set a date by which you’d like to accomplish it.

Sounds great, right?  Sure, maybe if you’re a Cylon.  For the rest of us, SMART doesn’t give us a solid enough framework to set personal goals.  The SMART methodology is believed to have started in corporate America, and was originally used for commitment setting in the new practice of management in the 1950s.  It’s intended mostly, to this day, for project management and not for real-world use.  Perhaps this is why it seems so “big company” and not very relevant to the uniqueness and quirkiness that is human nature.  Sure, you want your goals to be SMART, but don’t you need them to be more than that?

We need a new way to think about goals.  A new framework for forming them, and a different way to think about evaluating them once they’re set.

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Over the years I’ve read many criticisms of “pop psychology”, specifically relating to the notion that setting goals is a necessary precursor to actually achieving them.  There are people who believe that the very act of setting goals is what holds people back from achieving something they’d otherwise be drawn towards.  Sort of like a reverse law of attraction.

Now, I’m a big fan of thinking critically and applying a skeptic’s eye towards everything, so instead of ignoring perspectives that differ from mine, I try to really internalize them, live with them, and apply anything particularly useful to my own approach.

So before going further, let’s recap some of the most prevalent critiques of setting goals:

• People with goals are future focused and not focused on the present moment.  By focusing on something that hasn’t happened yet, they’re not focusing on what’s happening now.  Goal setting is by definition counter to living a present and conscious life.
• Goals are rigid and unchanging despite changes around them.  Someone who set a goal to save an additional $10,000 in January 2008 just to lose $30,000 in the stock market by October for instance.  By having a rigid goal that wasn’t adjusted for everyday reality, this person wasn’t able to react quickly enough to changing market conditions.  While others reacted quickly, this person stayed attached to a false goal.
• Goal setting leads to a loss of meaningful relationships.  People who are so focused on achievement can fail to focus appropriately on the things that really matter in life: connection with other human beings.  Spend too much time blindly following a goal instead of just living and relationships start to break down.
• Setting goals can make fun things feel like work.  The immediate reaction people have to deadlines and commitments is to balk.  People don’t like to be told what to do and when they need to get it done – they long to be free.  If someone – even themselves – tells them they have to achieve something by a specific date, they’re not going to have fun in the process even if it’s something they enjoy.
• Setting goals absolves people of thinking critically.  In a Northwestern University paper called “Goals Gone Wild”, Professor Adam Galinsky makes the claim that “[goal setting] can focus attention too much, or on the wrong things; it can lead to crazy behaviors to get people to achieve them.”  There have also been papers written about how “goals and other incentives can constrict our thinking” by giving us an unneeded fallback plan.  Why think for yourself when you know you have to achieve the goal at all costs?

Naturally, just like most things in life, there’s a much more nuanced way to think about this.

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